The BIG Creativity Can
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•Make Anything Possible” A big can filled with colorful craft materials that stimulate kids to use their imaginations to create whatever they like. The materials, though simple and familiar, are thoughtfully selected to inspire maximum creativity. The only instructions are to have fun and be as creative as you can be. There is no right or wrong way to use the materials. We’ve “tested” the can with hundreds of children and they’ve created amazing, fantastic and unique objects and characters, often with imaginative narratives – each one as unique as the individual who created it. Our goal is that millions of kids will enjoy this experience, share their creations with others and demonstrate the tremendous power and joy of creativity.
•Research shows that creativity is an essential human trait that requires nurturing to allow it to flourish. Studies show that creativity can be learned or encouraged, but sadly, the Torrance Test for Creative Thinking shows it is on the decline in the USA. Creativity is linked with problem solving, innovation, critical thinking, empathy and greater levels of job satisfaction in adults. When surveyed by IBM, 1500 CEOs ranked Creativity as the #1 leadership trait required for future success. The Big Creativity Can is a great tool for encouraging open-ended creative play.
•The beauty of “The Can” is that you can use it with a group of kids at a party or event or for everyday activities with just your kids. The lack of structure is a welcome change in today’s fast-pace overly-structured environment and kids will love the easy process and inspiring materials. Put away the coloring books and take out “The Can”!